- 76.8 percent of the total U.S. Internet audience viewed online video.
- The average online video viewer watched 356 minutes of video (approximately 6 hours), up 15 percent versus December.
- 100.9 million viewers watched 6.3 billion videos on YouTube.com (62.6 videos per viewer).
- 54.1 million viewers watched 473 million videos on MySpace.com (8.7 videos per viewer).
- The duration of the average online video was 3.5 minutes, up from 3.2 minutes per video in December.
- The duration of the average online video viewed at Megavideo was 24.9 minutes, higher than any other video property in the top ten.
According to the January 2009 data sent out by the comScore Video Metrix today, more than 147 million U.S. web surfers watched an average of 101 videos per viewer in January. More than 76 percent of the total U.S. web audience viewed 14.8 billio
According to the January 2009 data sent out by the comScore Video Metrix service today, more than 147 million U.S. web surfers watched an average of 101 videos per viewer in January. More than 76 percent of the total U.S. web audience viewed 14.8 billion online videos.
That’s actually more people than watched Super Bowl XLIII on NBC.
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According to comScore, the duration of the average online video was 3.5 minutes. This means that the average online video viewer watched 356 minutes of video in January, which is just about 6 hours per month.
100.9 million viewers tuned in to 6.3 billion videos on YouTube.com in January, that’s 62.6 videos per viewer that month. YouTube.com also accounted for more than 99 percent of the 6.4 billion videos viewed at Google Sites.
With such a huge increase in viewers, it’s time for any web-advertising slow pokes in those turtle-esque companies to up the ante and spend a little extra dough on a web cam and a few good ideas.
It’s free, it’s viewership is increasing, and it looks like you have about 4 months to enjoy the peak. So go make a video that people will watch, throw your product in there, and sit back.
U.S. Internet users viewed 14.8 billion online videos during the month, representing an increase of 4 percent versus December 2008.YouTube led the growth charge, accounting for 91 percent of the incremental gain in the number of videos viewed versus December, as it surpassed 100 million viewers for the first time.
YouTube Surpasses 100 Million U.S. Viewers for the First Time
Americans’ Time Spent Viewing Jumps 15 Percent versus Previous MonthRESTON, VA, March 4, 2009 – comScore (NASDAQ: SCOR), a leader in measuring the digital world, today released January 2009 data from the comScore Video Metrix service showing that U.S. Internet users viewed 14.8 billion online videos during the month, representing an increase of 4 percent versus December 2008.YouTube led the growth charge, accounting for 91 percent of the incremental gain in the number of videos viewed versus December, as it surpassed 100 million viewers for the first time.
Google Sites Adds to Lead in Video Market Share
In January, Google Sites once again ranked as the top U.S. video property with 6.4 billion videos viewed (43 percent online video market share), with YouTube.com accounting for more than99 percent of all videos viewed at the property. Fox Interactive Media ranked second with 552 million videos (3.7 percent), followed by Yahoo! Sites with 374 million (2.5 percent) and Viacom Digital with 288 million (1.9 percent). Megavideo climbed 15 percent (103 million videos) in January to capture a spot in the top ten for the first time.
| Top U.S. Online Video Properties* by Videos Viewed January 2009 Total U.S. – Home/Work/University Locations Source: comScore Video Metrix | ||
| Property | Videos (000) | Share (%) of Videos |
| Total Internet | 14,831,607 | 100.0 |
| Google Sites | 6,367,638 | 42.9 |
| Fox Interactive Media | 551,991 | 3.7 |
| Yahoo! Sites | 374,161 | 2.5 |
| Viacom Digital | 287,615 | 1.9 |
| Microsoft Sites | 267,475 | 1.8 |
| HULU.COM | 250,473 | 1.7 |
| Turner Network | 195,983 | 1.3 |
| AOL LLC | 184,808 | 1.2 |
| Disney Online | 141,452 | 1.0 |
| MEGAVIDEO.COM | 102,857 | 0.7 |
Google Sites Surpasses 100 Million Viewers in January
More than 147 million U.S. Internet users watched an average of 101 videos per viewer in January. Google Sites grew to 102 million online video viewers during the month, or more than two out of every three Internet users who watched video. Fox Interactiveranked second with 62.1 million viewers, followed by Yahoo! Sites (41.9 million) and Microsoft Sites (30.0 million).
| Top U.S. Online Video Properties* by Unique Viewers January 2009 Total U.S. – Home/Work/University Locations Source: comScore Video Metrix | ||
| Property | Unique Viewers (000) | Average Videos per Viewer |
| Total Internet | 147,322 | 100.7 |
| Google Sites | 101,870 | 62.5 |
| Fox Interactive Media | 62,109 | 8.9 |
| Yahoo! Sites | 41,859 | 8.9 |
| Microsoft Sites | 30,042 | 8.9 |
| AOL LLC | 27,198 | 6.8 |
| HULU.COM | 24,448 | 10.2 |
| CBS Corporation | 24,215 | 4.2 |
| Viacom Digital | 24,126 | 11.9 |
| Turner Network | 22,979 | 8.5 |
| Disney Online | 13,435 | 10.5 |
Other notable findings from January 2009 include:
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